Social Media
Created and grew social media platforms "from scratch" for both the UW-Madison ACS and CANES departments.
Created and used LinkTree in platform bios and on posters/promotional materials to integrate all platforms more effectively and make them more accessible to audiences.
My education taught me how to develop and execute a cohesive social media marketing strategy. During my time as President of the UW-Oshkosh Pre-Law Society, I got to apply these skills to develop a social media presence for the organization. Please see below to learn more about my social media experience.
In one of the courses I took as part of my Multimedia Journalism curriculum, I conducted a social media strategy and executed it over the course of about 10 weeks via virtual simulation (Mimic Social). Throughout the simulation, I learned more about targeting audiences, types of content, types of influencers, types of platforms and why and when to use them.
Click the icon below to download a PDF of my social media marketing strategy, including a reflection on what I learned.
As President of the Pre-Law Society, I produced all content for the Pre-Law Society's Instagram account. Content included event promotion, recruiting efforts, club updates, and friendly polls about campus happenings. I typically used the Canva or Phonto apps.
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To the left you can view some of the posts on the account I created as President in 2021-22 and as Secretary in 2020-21.
26.5%
38%
increase in likes per post
increase in followers
During my tenure on the executive board, my management of the Pre-Law Society Instagram led to:
Below you can view some of the Instagram stories I posted to the account from 2020-22.
