EMAIL CAMPAIGNS
Internal and external newsletters, advancement & admissions recruitment
EXTERNAL NEWSLETTERS
Bi-annual external department alumni and friends newsletter
Achieved 36% open rate, exceeding higher ed alumni benchmarks (25–35%).
INTERNAL NEWSLETTERS
Bi-weekly internal department newsletters
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Maintained a semester average open rate of 42% for the internal department newsletter, outperforming higher ed internal communication benchmarks (35–40%).
DONOR RELATIONS
Advancement and fundraising
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Increased annual donations by 65% through through implementation of strategic alumni engagement and targeted communications.
ADMISSIONS RECRUITMENT
Annual external graduate admissions recruitment developed in collaboration with Director of Graduate Studies
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Achieved a 33% open rate through targeted audience segmentation and optimized send timing.
STRATEGY
Maintain email contact lists and audience segments to ensure accurate targeting, reduce bounce rates, and improve campaign performance.
Regularly update segments with alumni data, donor information, and newsletter signup form submissions
Monitor analytics to evaluate reach and engagement, using insights to inform future content strategies.
AFRICAN LITERATURE ASSOCIATION
Execute email campaigns for organization events, member updates, and conference information.
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