SOCIAL MEDIA
Content strategy and management, social optimization & innovation
STRATEGY
Launched and managed Facebook, Instagram, YouTube, Twitter/X and LinkedIn platforms to strengthen departmental visibility and audience connection.
Developed and maintained a social media calendar in Microsoft Excel, streamlining content planning and supporting cross-platform campaigns.
OPTIMIZATION
Leveraged hashtags, SEO, tagging, adding collaborators, and optimizing post time to boost impressions and engagement. Interpreted social media metrics to adjust campaigns and inform future content decisions, maximizing reach and effectiveness.
Developed and implemented a Linktree integration across social media bios and promotional materials to centralize digital platforms, streamline audience navigation, and enhance accessibility.
Executed integrated campaigns across multiple platforms, creating cohesive content that reinforces messaging and amplifies impact.
